Want to WOW potential residents with a tour? Consider staging your apartment unit to showcase its true potential.
The right furniture, designs, lighting, décor, and layout could make a huge difference in how your apartment is perceived. In fact, staging allows you to highlight features, sizing, and utility, so you – and your potential residents – don’t have to rely so heavily on imagination.
If you’re interested in staging an apartment unit, this blog post is for you.
Staging an Apartment Unit
Take a peek at the following tips & tricks to help you get started:
1. Emphasis Lighting
Everybody loves an apartment with tons of natural light, so it’s important to really focus on this element when staging your apartment unit.
There are a couple easy ways to do this! First, open the blinds, and let the sunshine in. This simple upgrade can really brighten a space and make it feel more open. Second, use other apartment pieces to draw attention back to the lighting.
Incorporating mirrors into the décor and design can create the illusion of more light and more space, as the reflective surfaces enhance already existing features.
If you want to go even further with your apartment model staging, you can invest in unique lighting to enhance the unit and bring additional attention to the bright space. It’s important to note that, with design, less is more.
2. Less Is More
It’s totally natural to have residents personalize a space once they move in, but initially, you want an apartment model unit to appeal to a wide variety of styles and tastes. If you overdo the color, furniture, or prop pieces, you might turn certain residents away.
When you are staging an apartment unit, you want to create a space that everyone could see themselves living in. A clean, neutral design is a great option! Avoid too much clutter & create a uniform color scheme to make the entire space feel more cohesive and put together.
There are plenty of ways to make your unit pop without overcomplicating things.
3. Tailor to Your Audience
Keep your potential audience in mind and use that information to your advantage! Depending on the age and demographic, your residents might prioritize different aspects of the design over others.
For example, college students and young professionals might be interested in a workspace, while families may be more concerned with nurseries and play spaces. Find what your potential residents care about and help them see how your apartment could meet those needs.
People are going to be the most interested in the apartment they can see themselves in.
4. Highlight Best Features
This tip might seem obvious, but it needs to be said! Work with what you’ve got: identify what makes your apartment unique and emphasize those elements in your staging. Highlight features such as fireplaces, backsplashes, smart systems, layouts, etc.
And in the midst of all the planning, don’t forget to make the space feel live-able. Place some utensils in the kitchen, glasses on the counter, towels on bathroom hangers, and soap next the sink! You might even stock the fridge with fun drinks for your potential residents to sip on during their tour.
This gives the apartment some life. Staging an apartment unit can also give dimension. Using carefully sized rugs, couches, beds, and dining sets, you can more authentically show the size of the space.
5. Enlist Professional Help
The easiest way to stage an apartment unit? Let someone else do the heavy lifting. This doesn’t have to be your responsibility, especially when there are other options!
Of all the property management companies in Colorado, Four Star Realty does a great job at leasing units in Boulder, Denver, and Fort Collins. Recently, they used their resources to help Parkview Towers virtually stage their apartment units online.
If you’re looking for an experienced and hardworking property management company to partner with you in overseeing apartment community business, we’d love to get in touch! Learn more about Four Star Realty services today.